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Great American Federal (1999)

The mission was to give a small community bank a strong web presence.

Overview

  • Size: 20 sections, approximately 140 pages
  • Complexity: HTML, Java, Perl
  • Maintenance: Daily

Challenges:

  • To convey institutional strength and create a Web brand based on the Bank's name.
  • To provide Web content editing tools to the Bank's marketing department.

The bold use of colors, coupled with strong graphics, created an image-enhancing Web presence communicating the Bank's key qualities. Although the design was unconventional for a financial institution, it was highly effective in creating brand awareness. A Java-based content editing tool was also designed to allow company marketing staff to edit the text and interest rates.